Leader: Is it really different this time around?





A quick flick through the pages of this month's Fund Strategy reveals a fairly definitive theme: the prospects for the world's third largest economy, which has been dogged by a series of false dawns, each seemingly different to the last.

Those managing money in Japan are consistently selling the "this time it is different" argument and time after time over the past two decades investors who have bought the argument have ended up disappointed.

So, well over a year since Shinzo Abe took office in December 2012, this month's cover story by Daniel Ben-Ami assesses, with the benefit of some hindsight, the impact 'Abenomics' has had on the economy and on asset prices.

Building on this, Brian Tora takes a look at the winners and losers in the IMA Japan sector, while the Fund Strategy Investment Committee get their teeth into the debate, assisted by Schroders ' chief economist, Keith Wade.

Meanwhile, we convened the second Fund Strategy roundtable where we put together a panel of experts to grill leading fund management houses in the Japanese space, the results of which can be found on page 26. For those interested purely in the numbers, the FE data page picks out the top performers, looks at where the inflows and outflows are going and who has done best on a risk versus return basis.

But the magazine looks at more than just Japan. After Chancellor George Osborne's 'bombshell' Budget, all eyes are on the fund management industry, not only because the limit to what investors can put in an Isa - or Nisa, as it will now be called - is now £15,000 but also because a previously unexpected inflow of funds is predicted after the announcement that anyone over 55 can take their entire pension as cash rather than have to buy an annuity.

"The guns have been fired for the funds industry," said the IMA's Julie Patterson at last month's Fund Strategy Investment Summit. "The key question is: can the industry step up to the plate?"

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News analysis: Budget boost



Asset managers will move to centre stage when the chancellor's pensions changes kick in



George Osborne defied predictions of a boring Budget by delivering a manifesto with major implications for investors, savers and the businesses servicing them.

Osborne dropped a bomb towards the end of his speech by announcing that over-55s can take their whole pension pot in cash and retirees will no longer have to buy an annuity.

Barclays analysts predict the £12bn annual UK individual annuity market will shrink by two-thirds within 18 months owing to the changes, although the bulk annuity market could offset some of that lost business.

This could create opportunities for asset managers to craft alternatives for the retirement market. Not to mention the new Isas (Nisas) that allow people to put up to £15,000 a year tax-free into shares and bonds rather than having to split a smaller amount between securities and cash. Peer-to-peer lending has also been given the go-ahead for Isas.

PwC asset management partner Rob Mellor says the pensions changes are massive and fund houses could be in line to benefit. The demand for consistent rates of return with little capital risk should start to drive product development around the City.

He adds: "Infrastructure assets would represent a good opportunity here, given their relative high yield and long duration, but there would be operational questions to answer."

He says asset managers will move towards supplying the retirement market and will be centre stage of financial services over the next few years.

F&C Asset Management head of consumer Rob Thorpe says product development teams will be kicking into gear, with a raft of launches in a year's time.

Investec Asset Management UK client group managing director David Aird thinks multi-asset funds are already perfectly placed to capture pension pots. "We may see more innovative products coming to the market with more multi-asset income products," he says. "And very few asset managers are truly producing multi-asset income solutions."

AIC director general Ian Sayers thinks many investors have the appetite to increase their risk and invest in equities over annuities.

"Many will think long and hard about buying an annuity offering, say, 6 per cent when this has no prospect for income growth and the capital dies with you when they could invest in a range of investment companies yielding 4 per cent, with the possibility of income or capital growth over the long term and the ability to hand down assets on death," he says.

This may not be a like-for-like comparison, but he believes the emergency low deposit rates have pushed investors to seek income elsewhere and they have found it in equities. That is likely to flow into how people fund their retirement, he adds.



"They have reckoned that, providing they can ride out the ups and downs in the market, they will get a better initial income, as well as the possibility of income or capital growth over the long term. And those that took this view when interest rates fell to 0.5 per cent in 2009 have been well rewarded."

Osborne also cemented the Seed Enterprise Investment Scheme, which was meant to expire in 2017, and locked in the programme's 50 per cent capital gains tax relief.

Renewables VCTs were hit by the news that dealing in renewables subsidies for wind and solar projects can no longer be combined with VCT reliefs. The change is not expected to affect VCTs that invest before July but it destroys at a stroke the future investment pipeline of several investment companies.

The move to tighten HMRC's tax giveaways came with a pledge to boost tax receipts by £4bn with a crackdown on tax dodgers.

Despite all the drama, the country's swelling recovery is on track to balance the books by 2019 - although the lion's share of public spending cuts, first heralded four years ago, is yet to be implemented.

Capital Economics managing director Roger Bootle says monetary policy will be instrumental in keeping the economy ticking over while the fiscal squeeze continues.

"What's more, there are still major question marks over whether the projected reductions in public expenditure can be achieved without causing unacceptable levels of damage to key public services," he says.

Bootle is more optimistic than the OBR about the UK's growth prospects and believes public borrowing could undershoot expectations in the shorter term.

Osborne touched on the need to bolster the UK's dwindling foreign currency reserves, which would mean selling pounds, Bootle says.

"Was the chancellor hinting that the authorities now stand ready to hold the pound down on the exchanges? If so, it would not be before time," he says. Key takeaway

George Osborne's bad news for the annuity market is good news for the UK asset management industry as inflows are expected to surge

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Lame "no





1. "I've been practicing for 20+ years and have never needed one." If I had a dime for every time I've heard this one! True-there are advisors practicing today who have never had a website because they've never "needed" one. I'm assuming these are the same advisors who hung on to the pager too long because they "didn't need a cell phone." Once they learned to use that brand new cell phone, though, I bet they couldn't function without it.

The adoption of new technology is often inevitable because in most cases it adds real value. And a great website adds value by helping you connect with your ideal client, making you look really great online and helping you win new business.

Consider this: What if you had had a website for those 20+ years? Or what about for even one year? Don't underestimate the impact a compelling online presence can have for your business. Business doing well without a website? Great-but just imagine what it could be with an awesome website.

2. "I get all of my new clients from referrals." I moved toVancouver,BC, fromGeorgia in 2012. Every time I returned home, I would visit my family dentist-until recently. I actually asked around and got plenty of referrals for dentists inVancouver, and what did I do with those names? Googled them.

It's a new fact of business life. The first thing a referred prospect does is Google your name to find information about you before picking up the phone. (Nearly 90 percent of Americans do this today). If your prospect doesn't like what she sees (or can't find any information at all), don't expect a call.

Here's a short homework assignment: Google yourself! What shows up on the results page? View this information from your prospects' perspective. It's really great when you get a referral, right? Make sure you're making a positive first impression for anyone searching for you online. An impressive online presence (of which your website is an integral part) might actually result in more referrals.

3. "Websites are money-suckers." Here's the thing: Some websites are indeed money-suckers. Marketers are always saying that your advisor site needs to be current, fresh and up to date. If you have to pay someone every time you update your site, then it may well be sucking up a lot of cash.

But from my (marketer's) perspective, a great website is one that adds value to a firm. Does your website help you earn new business? Connect with your existing clients? Communicate your expertise and experience? Help create a great first impression?

A good website will deliver a strong ROI. If you have a website that's draining your marketing budget without bringing in new business-or, worse, no website at all-it's time for a website overhaul. Sign up for The Lead and in your inbox every day! More tips:

Maggie Crowley is a marketing coordinator at Advisor Websites. A graduate of Georgia Southern University, she develops inbound marketing strategies and manages the company's online presence. For more information, go to advisorwebsites.com.

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